Life in a Showroom: 4 Tips for Showing Your Home While Living There

    Even in a hot market, selling your home will likely take more than one or two showings. That means the process may take some time. Meanwhile, your everyday life goes on, no matter how many agents request a walk-through. If you’re showing your home while living there, you’ll need to devise a way […]

How to Appeal to Millennial Homebuyers

How to Appeal to Millennial Homebuyers As a real estate professional, you more than likely already understand how it important it is to be familiar with clients of all types: married and single, wealthy and humble, employed and retired. However, one group you may not have much experience with is Millennials as they’ve only started […]

Sellers – Are You Ready for Your Close Up? – Posted by Jennie Norris, ASPM, IAHSP

However, when Buyers come in to a house, they notice EVERYTHING – and they do get Close-up. They notice not only the floor-plan, but how well cared for the house is. They notice smells. They look at grout, window tracks, windows, sinks, toilets, carpet stains, caulking in the tubs or showers – and if there is mildew, dirt, or debris, the assumption is that the house is not well-maintained. This causes a Buyer to be hesitant about purchasing a house – because they assume that they may have deeper issues to deal with should they purchase a house that is not “Show Ready.”

Staging is More than Just Curb Appeal

As a Master Accredited Staging Professional and President of Home Staging Concepts in South Florida, we understand that Curb Appeal is very important to even get potential buyers out of the car to look at the house. A seller today may have done the due diligence of making sure that  the bushes and trees are […]

Home Staging – Why LESS Means MORE by Jennie Norris, ASPM, IAHSP

Some Stagers are being taught to “Decorate to sell” a house. This is a cardinal sin in the world of Home Staging. Staging is a real estate tool to help market a property. Although we do consider things like placement, color, and items used in the Staging process, ASP Home Staging is NOT about the stuff. It’s always about the SPACE.

Feedback about Barb’s new book: ‘Staging to Sell’ is already pouring in!

The reviews are in! “My success in Real Estate is a direct result of following Barb’s systems! In a world of increased competition, economic challenges, and savvy consumers who demand transparency + authenticity, Barb’s approach is more relevant than ever. Barb is a true professional and an outstanding model for anyone who desires lasting success […]

‘Staging To Sell: The Secret to Selling Homes in a Down Market’

Staging To Sell: The Secret To Selling Homes In A Down Market Staging To Sell (ISBN: 9780470447123) Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their […]